A working concept store built to test how product, editorial and account journeys can live together.
SOMA is a commerce prototype for a cognitive wellness brand. It is not a maintained client shop. Displace built it as a complete headless shopping experience connected to Shopify, with a catalogue, product pages, cart, account flow and editorial content. The result shows the depth of a custom storefront without presenting concept work as commercial proof.
The concept goes beyond a landing page. It includes the screens and interactions a shopper expects from discovery through product detail, cart and account.
Guides and stories sit beside the catalogue instead of in a separate marketing layer. The same visual language carries from education into shopping.
SOMA demonstrates interface, interaction and commerce architecture. It does not claim a client launch, active operations or commercial outcomes.
Connected commerce engine
The custom storefront is connected to Shopify for product and commerce foundations.
Full journey
Catalogue, product, cart, account and editorial surfaces share one system.
Clearly labelled
The case separates concept work from client and commercial proof.
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