Tell us the tool and the store. We tell you if we run it already, from Madrid or Miami.
Stack
29The stack behind every store. Shopify and payment providers like Stripe at the centre, a short list of tools we run every day, and the systems we build on top.
Platform
Every store we run sits on Shopify or is custom built with its own checkout. Shopify when the store sells products through a cart, a custom store on Stripe or another payment provider when the business needs its own checkout. Checkout, payments and the admin stay on the platform. What we build sits on top and never replaces it.
We run
The tools connected to every store we run. We set them up, keep them working and read their numbers every week, so you never log into most of them.
Klaviyo
Email marketing for the stores we run, flows, campaigns and segments built on Shopify order and customer data.
HubSpot
The CRM that keeps trade accounts separate from retail customers, so a store can run both without confusing the two.
Mailchimp
Email campaigns and flows for stores whose brand already lives on Mailchimp before we take over the site.
Resend
Order confirmations, account emails and magic links sent from the brand's own domain instead of a generic address.
Google Analytics
Sessions, funnels and purchase data, read every week for every store we run.
Google Tag Manager
One place for every tag on a store, with consent handled before anything fires.
Meta
Pixel and catalogue feeds that keep purchase attribution accurate across checkout and custom domains.
Cloudflare
DNS, edge routing and the uptime monitor that watches every store we run around the clock.
Vercel
Hosting for the headless storefronts we build on top of Shopify checkout.
Supabase
The database behind marketplaces, trade portals and the other systems we build alongside Shopify.
PostHog
Product analytics that syncs app and website behaviour when a funnel needs a closer look.
We build with
The engineering stack behind the systems we build. Every tool here runs live on a store we look after today.
Next.js
The React framework every headless storefront we build runs on, from routing to server rendering.
React
The component library behind every interface we build, runs the Forma Strata storefront among others.
TypeScript
The typed language every store's codebase is written in, runs the KURA marketplace among others.
Tailwind CSS
The styling system behind every design we ship, runs the Driveway Paradise storefront among others.
Framer Motion
The animation library behind page transitions and interface motion, runs the Lucas Zito storefront.
GSAP
The scroll and timeline animation library for the more complex motion work, runs the Soma storefront.
PostgreSQL
The database underneath every custom system we build, runs the inventory automation behind daily stock checks.
Figma
The design tool that is the single source of truth for a store's look before development begins.
model-viewer 3D
Google's web component for interactive 3D product viewers, no heavy plugin required, used on the furniture product pages we build.
Lottie
Lightweight vector animation for interface motion, runs the Parure London storefront.
Expo
The React Native toolchain behind the companion apps we build alongside a store, powers the Driveway Paradise app.
We build
What we build on top of Shopify when a store needs more than a theme. Each one runs on a store we look after today.