A store can have plenty of tags and still have no trustworthy measurement. Events fire twice, purchase disappears, consent arrives after the tags, or the checkout tells a different story from the storefront. The result is a dashboard that looks complete but cannot answer a simple question.
INTERACTIVE CONSENT
See what changes when the customer changes consent.
The store keeps working in every state. Only the permitted measurement changes.
The storefront and checkout work. Optional measurement stays off.
How it works
- We map the customer journey from landing page to purchase and name the events that matter.
- One tag manager owns the measurement layer, so analytics and campaign destinations read the same events.
- Consent is set before optional tags run, then updates when the customer changes a choice.
- Storefront, cart, checkout, and purchase events are tested as one path instead of separate snippets.
- Real orders are compared with tracked purchases, and the event map becomes the reference for every future change.
What the team never touches again
- Pasting tracking scripts into individual pages.
- Guessing which event name a report uses.
- Publishing tags before consent is ready.
- Calling a purchase report complete without checking real orders.
What we connect
The storefront event layer, Google Tag Manager, Google Analytics, the cookie banner, checkout, and the store's purchase record share one plan. Campaign destinations can use the same approved events without adding a second measurement system to the page.
Good for
New stores, stores preparing to advertise, headless storefronts, rebuilds inheriting old tags, and teams that no longer trust the numbers in their dashboard.
Get it on your store
Included in every Build and maintained on every store we run. We start with the customer journey, remove duplicate measurement, and leave the team with one clear event map.
