Retail interest and wholesale interest look similar at the form edge but need different ownership after that. Mixing them creates irrelevant email, missed trade follow-up, and a customer record that does not explain the relationship.
Interactive demo
Route one enquiry to the right relationship
Choose the customer intent to see which relationship workflow receives the context.
- CurrentRetail
- NextTrade
Current state
Retail
Consent and customer interest enter the retail email journey.
How it works
- The storefront records whether the person is shopping for themselves or for a business.
- Consent and the relevant customer context travel with the submission.
- Retail interest enters the brand's customer email journey.
- Trade interest enters the wholesale relationship workflow with its business context intact.
- A change in relationship can be routed deliberately without subscribing someone to the wrong communication.
What becomes easier for your team
- Sorting retail and wholesale enquiries from one inbox.
- Sending consumer campaigns to a trade lead.
- Copying business context between customer systems.
- Guessing which team owns the next reply.
What we connect
Storefront forms, consent, customer identity, retail email, wholesale relationship records, and internal ownership rules share a clear routing decision.
Good for
Brands that sell direct and also work with stockists, designers, press, or wholesale buyers from the same storefront.
Get it on your store
Available through a Systems Build. Tell us which audiences enter through the store and who owns each relationship. We will map the route before connecting the systems. Tell us about the store.
