Transactional email from the brand's own domain feature system

Feature

Transactional email from the brand's own domain

A critical store message should not arrive from an unfamiliar sender or depend on a marketing campaign. Order and account events need their own authenticated route, clear templates, and a record the team can inspect.

Interactive demo

Preview a message from event to inbox

Choose a store event to see the sender, context, and delivery state attached to its message.

  1. CurrentOrder received
  2. NextAccount approved
  3. NextDelivery update
  4. NextDelivery failed

Current state

Order received

From: orders@brand.example. Order context attached.

Outcome

The message comes from the brand and can be traced back to the event.

How it works

  1. The brand's sending domain is authenticated for transactional mail.
  2. A real store or account event selects the relevant message.
  3. The message receives only the customer and order context it needs.
  4. A reusable brand layout keeps service email recognisable and readable.
  5. Delivery and failure state are recorded so the team can investigate a missing message.

What becomes easier for your team

  • Sending order updates from a personal inbox.
  • Copying customer and order details into a manual email.
  • Using a campaign tool for a critical service message.
  • Guessing whether the system attempted delivery.

What we connect

The brand domain, store and account events, customer identity, order context, reusable templates, and delivery records create a dedicated transactional path.

Good for

Headless stores, customer portals, trade approvals, custom orders, marketplaces, and any product where account or order messages must be trusted.

Get it on your store

Included where a custom workflow needs service email and available as a focused setup. We map the events, authenticate the sender, and make each message traceable. Tell us about the store.

Built for

Forma Strata storefront
Running today
Forma Strata and KURA

Custom commerce systems with store-owned customer communication

Store and account events trigger customer messages from the brand's own domain, with the event and delivery state kept traceable.

More features shipped on our stores